Download All Marketers are Liars PDF
2006
| Title | All Marketers are Liars |
|---|---|
| Authors | Seth Godin |
| Genres | Business Books Psychology Books |
| Publisher | Michael Joseph |
| ISBN | 9780718148652 |
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.
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