Download Built to Sell by John Warrillow PDF
2011
Title | Built to Sell by John Warrillow |
---|---|
Authors | John Warrillow |
Genres | Business Books Entrepreneurship Books Nonfiction Books |
Publisher | Penguin Publishing Group |
ISBN | 9781591843979 |
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specializing in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
More Books You May Like
Stick Man by Julia Donaldson
Stick Man lives in the family tree With his Sticky Lady Love and their stick children three . . . But it's dangerous bei...
Badass Habits
New York Times bestselling author Jen Sincero gets to the core of transformation: habits--breaking, making, understandin...
Ship of Magic by Robin Hobb
'As addictive as morphine' THE TIMES From the author of the classic Farseer trilogy, SHIP OF MAGIC is the first part of ...
The Stone Sky (The Broken Earth #3)
Humanity will finally be saved or destroyed in the shattering conclusion to the post-apocalyptic and highly acclaimed NY...
When You Reach Me
This remarkable novel holds a fantastic puzzle at its heart. By sixth grade, Miranda and her best friend, Sal, know how ...