Download Made to Stick by Chip Heath PDF
2008
Title | Made to Stick by Chip Heath |
---|---|
Authors | Chip Heath |
Genres | Business Books Psychology Books |
Publisher | Arrow Books |
ISBN | 9780099505693 |
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour.
More Books You May Like

The New Contented Little Baby Book
The Contented Little Baby Book, based on Gina Ford's personal experience of caring for over 300 babies, was first publis...
![[Free Download] If You Tell](https://files.pdfjatt.com/cover/free-download-if-you-tell.webp)
[Free Download] If You Tell
A #1 Wall Street Journal, Amazon Charts, USA Today, and Washington Post bestseller.#1 New York Times bestselling author ...

Originals: How Non-Conformists Move the World
The #1 New York Times bestseller that examines how people can champion new ideas in their careers and everyday life-and ...

Hustle Harder, Hustle Smarter
For the first time, Curtis "50 Cent" Jackson opens up about his amazing comeback--from tragic personal loss to thriving ...

The Concise Mastery by GREENE ROBERT
The perfect pocketbook gift for the power-hungry - from 'the modern Machiavelli', Robert Greene, international bestselli...

Raising Boys in the 21st Century
A word of mouth bestseller which has become one of the best loved and most successful books in the parenting field. With...