Download The Four by Scott Galloway PDF
2018
Title | The Four by Scott Galloway |
---|---|
Authors | Scott Galloway |
Genres | Biography: Business & Industry Business & Management |
Publisher | Corgi Books |
ISBN | 9780552176231 |
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
More Books You May Like
The Harlequin Tea Set and Other Stories
A priceless treasure for collectors and fans, "The Harlequin Tea Set" brings together nine brilliant Christie stories th...
The Boy in the Dress by David Walliams
The sparkling debut children's novel from David Walliams, number one bestseller and fastest growing children's author in...
Billionaire Boy
A hilarious, touching and extraordinary new fable from David Walliams, number one bestseller and one of the fastest grow...
Twilight (The Twilight Saga #1) Free PDF Download
With 160 million copies of the Twilight Saga sold worldwide, this addictive love story between a teenage girl and a vamp...
Sacred Journey of the Peaceful Warrior
Four years after training with the old warrior he calls Socrates — in spite of all he has learned — Dan Millman conf...
Skinny Bitch by Rory Freedman
Not your typical boring diet book, this is a tart-tongued, no-holds-barred wakeup call to all women who want to be thin....