Download The Long Tail by Chris Anderson PDF

2008
Title The Long Tail by Chris Anderson
Authors
Genres Business Books Nonfiction Books Economics Books
Publisher Hyperion Books
ISBN 9781401309664
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks
More Books You May Like
Floored by Karla Sorensen
Floored by Karla Sorensen
Karla Sorensen

If you've ever had a steamy one-night stand with a British football player and then find yourself pregnant with his baby...

Flash Boys: A Wall Street Revolt by Michael Lewis
Flash Boys: A Wall Street Revolt by Michael Lewis
Michael Lewis

#1 New York Times Bestseller — With a new Afterword "Guaranteed to make blood boil." —Janet Maslin, New York Times I...

All About Asset Allocation by Richard A. Ferri
All About Asset Allocation by Richard A. Ferri
Richard A. Ferri

WHEN IT COMES TO INVESTING FOR YOUR FUTURE, THERE'S ONLY ONE SURE BET—ASSET ALLOCATION THE EASY WAY TO GET STARTED Eve...

Romance or the End by Elaine Kahn
Romance or the End by Elaine Kahn
Elaine Kahn

“This book takes me right back to the Carnage Years―yours, too―sacrificed to love. If only I, you, had possessed E...

Bush at War
Bush at War
Bob Woodward

With his unmatched investigative skill, Bob Woodward tells the behind-the-scenes story of how President George W. Bush a...

Your Table Is Ready by Michael Cecchi-Azzolina Free Downnload
Your Table Is Ready by Michael Cecchi-Azzolina Free Downnload
Michael Cecchi-Azzolina

A front-of-the-house Kitchen Confidential from a career maître d’hotel who manned the front of the room in New York C...

Architecture: Design Notebook
Architecture: Design Notebook
A. Peter. Fawcett